Dr. Yang Liu, Department of Computer Science, Swansea University, UK
Dr. Yang Liu received his D.Phil. in Computer Science from University of Oxford in 2018. He is currently a Senior Lecturer in the Department of Computer Science at Swansea University. Before joining Swansea University, he served as an Assistant Professor in Harbin Institute of Technology (Shenzhen) from 2018 to 2024. His research interests focus on data security and privacy-preserving computing. He has expertise in federated learning, blockchain applications, and the design of privacy protection mechanisms. His current work explores the convergence of artificial intelligence and cybersecurity technologies, aiming to enhance the robustness and security of intelligent systems.
Speech Title: A Privacy-Preserving Mechanism for Targeted Mobile Advertising
Abtract: The prevalent model of the current Internet economy allows consumers to access free services in exchange for targeted advertising. This approach leverages personal data collected from users’ devices to deliver tailored advertisements, offering significant benefits to advertisers. However, targeted advertising raises several concerns, with privacy-related issues being particularly prominent. This talk introduces a simple privacy-preserving mechanism designed to address these concerns in Targeted Mobile Advertising while maintaining the current business model. By prioritizing consumers' privacy, the mechanism aims to build trust and enhance advertising outcomes. It also serves as a foundation to inspire innovative solutions for balancing privacy and personalization in mobile advertising.